Where China Expertise Meets Global Ambition.
A Hangzhou-based agency founded on nearly 20 years of hands-on mastery — helping ambitious foreign brands enter, scale, and dominate China’s most competitive digital landscape.
500+
BRAND SCALED
800+
BUSINESSES EMPOWERED
20
YEARS OF EXPERTISE
2K+
MONTHLY TRAINING AUDIENCE
WHO WE ARE
Built from the Inside of China's Digital Market.
Oh Yeee is a Hangzhou-based agency founded by Old Ye — a digital marketing expert with nearly 20 years of experience who has personally helped more than 800 businesses scale in China.
Our team of local digital natives has deep, hands-on mastery of China’s top platforms. We’ve spent years inside the ecosystem that powers Tmall, JD, Douyin, Xiaohongshu, WeChat and offline retail — and we now bring that insider knowledge to foreign brands.
We deliver end-to-end execution so you can focus on your product while we handle localization, compliance, marketing, operations and growth.
OUR FOUNDATION
Driven by Purpose
Our Mission
To make China accessible and profitable for ambitious foreign brands — without the usual years of trial and error. By reversing the exact strategies that powered 500+ Chinese brands to dominate Tmall, JD, Douyin, Xiaohongshu, WeChat and offline channels, we deliver measurable results: real GMV growth, brand visibility, trust, and sustainable market share — with full transparency and brand control in your hands.
What We Believe
We don’t chase quick wins. We build lasting partnerships with brands that want serious, measurable growth in China. Our team of local Chinese digital natives combines deep platform expertise with multicultural sensibility — we speak the language of Chinese consumers and the language of international brands.
The OhYeee Difference
We bring the same proven, battle-tested strategies that made hundreds of local brands win in China — and apply them to help ambitious foreign brands from Europe, North America and beyond enter and scale successfully. Whether you’re a mid-tier premium player or a larger multinational, we provide end-to-end execution at every step.
Our 6-D Process.
A proven methodology shaped by hundreds of brand launches — from first discovery to long-term market dominance.
01 – Discover
Discover
Deep brand assessment, market research, competitor analysis and consumer insights to identify real opportunities in China.
02 – Define
Define
Create a tailored roadmap: platform strategy, entry model, target audience, budget and KPIs based on our 500+ brand successes.
03 – Design
Design
Develop localized creative, content blueprint, KOL plan, ad creatives and user journey optimized for Chinese platforms.
04 – Develop
Develop
Build and launch: Tmall/JD stores, Douyin/Xiaohongshu accounts, WeChat Mini-Programs, compliance filings and assets.
05 – Deploy
Deploy
Execute live campaigns: ads, live-streaming, KOL activations, promotions and daily optimization for fast traction.
06 – Deliver
Deliver
Drive measurable growth — GMV, visibility, loyalty — with transparent reporting, iteration and long-term scaling support.
WHY OHYEEE
Six Reasons Brands Choose Us.
01.
Proven Reverse Playbook
We take strategies that already powered over 500 Chinese brands to dominate and adapt them specifically for your foreign brand — so you skip the learning curve.
02.
Deep platform Mastery
Our team lives and breathes Tmall, JD, Douyin, Xiaohongshu, WeChat, Baidu and more — expert execution on every platform that actually drives sales.
03.
Full End-to-Execution
We don’t just plan — we run your entire China presence: daily store management, content, ad optimization, KOL coordination, logistics and more.
04.
Cultural & Regulatory Fluency
We understand both Western brand values and Chinese consumer psychology — and handle all compliance so your entry is smooth, safe and culturally on-point.
Transaparent ROI Focus
05.
Every campaign tracked with clear dashboards showing traffic, conversion, GMV, ad spend and ROI. We optimize weekly and share honest numbers.
06.
Long-Term Partnership
We don’t chase one-off projects. We build lasting relationships, reinvest in your success, and stay with you from first launch to multi-million GMV scale.
THE TEAM
Led by Experience. Powered by Locals.
FOUNDER & CEO
Old Ye
FOUNDER & LEAD STRATEGIST
Old Ye has spent nearly 20 years inside China’s digital ecosystem — from the early days of Alibaba’s rise through today’s live-streaming and short-video era. He has personally mentored and scaled more than 800 businesses across Tmall, Douyin, JD, WeChat and offline channels.
His deep understanding of both Chinese consumer behavior and international brand standards makes him one of the most effective bridges between global ambition and local execution. OhYeee was founded to give foreign brands access to the same insider strategies that made hundreds of Chinese brands dominant.
Under his leadership, the agency has delivered consistent GMV growth, built flagship stores, and powered live-streaming campaigns generating millions in a single session.
TMALL STRATEGY
DOUYIN GROWTH
KOL NETWORK
MARKET ENTRY
Ye Wei
GENERAL MANAGER
Ye Wei is the General Manager of OhYeee, with over 10 years of experience in China’s e-commerce, KOL, and branding industry. He has helped brands grow across platforms such as Douyin, Xiaohongshu, Taobao, JD, and WeChat through strategic branding, influencer marketing, and digital commerce execution.
With a strong understanding of Chinese consumer behavior and platform trends, Ye Wei plays a key role in helping international brands build visibility, trust, and sustainable growth in the Chinese market.
TMALL STRATEGY
DOUYIN GROWTH
KOL NETWORK
MARKET ENTRY
GENERAL MANAGER
FIND US
Based in the Heart of China's Commerce.
You are welcome to visit us in Hangzhou — China’s e-commerce capital and home to Alibaba, where the rules of Chinese digital commerce were written.
We take you to visit and experience the Chinese market firsthand. We also conduct free China Opportunity Audits to assess your brand’s fit and potential before you commit a single yuan.
HANGZHOU, CHINA – HQ
OhYeee HQ
Building 2, Xinhe Lianchuang
1 Jiuhua Road, Shangcheng District
Hangzhou, Zhejiang, China
info@ohyeee.com
+8613020230158
Ready to Win in China?
Get your free China Opportunity Audit today — and discover exactly what’s possible for your brand in the world’s largest digital market.
Our Team
