Compliance & Legal Advisory in China

Compliance & Legal Advisory Page in China

Navigate China’s strict regulatory landscape safely and confidently

Our Services

Import & Product Compliance

Handle CFDA registration, labeling, testing, and customs requirements.

Advertising & Content Compliance

Review campaigns, claims, and content for compliance with Chinese ad laws.

IP Protection & Trademark Advisory

Platform & E-Commerce Compliance

Ensure Tmall, JD, Douyin, WeChat, and Xiaohongshu operations meet platform rules.

Contract & Partnership Legal Support

Draft/review distributor, KOL, and partner contracts.

Risk Assessment & Mitigation

Identify legal risks and create compliance roadmaps.

How We Help You Launch Compliantly

China has strict and constantly evolving regulations for foreign brands, especially in categories like beauty, supplements, food, medical devices, and cross-border e-commerce. Non-compliance can lead to product seizures, fines, or complete market shutdown.

At Oh Yee, we start with a free compliance check. We map all relevant regulatory requirements (including CIQ, CFDA/NMPA, customs, advertising law, data privacy, and labeling rules), prepare and file necessary applications, coordinate with local authorities, and ensure a smooth and fully compliant market entry. Our practical experience helps foreign brands avoid costly mistakes and accelerate their launch timeline.

Customer Service & Ongoing Management

Regulatory requirements in China change frequently — new laws, updated standards, and platform policy shifts can impact your business at any time.

Our team provides ongoing monitoring of regulatory updates, timely alerts on law changes that affect your industry, regular compliance audits, and support for renewals or new filings. We help you stay ahead of risks, maintain full compliance across e-commerce, advertising, labeling, and data protection, and avoid penalties while keeping your operations running smoothly.

Global Branding with Compliance

Compliance is not just about avoiding problems — it’s a powerful way to build trust and protect your brand reputation in China.

We help foreign brands navigate China’s complex legal landscape while protecting your core brand integrity. From compliant advertising claims and proper product labeling to data privacy practices and transparent business operations, we ensure your brand enters and grows in China safely and ethically. The result is a strong, trustworthy image that Chinese consumers respect and regulators approve — giving you a solid foundation for long-term success.