KOL & Influencer Marketing

Amplify your brand through authentic endorsements on China’s most influential KOLs and creators

Our Services

KOL Discovery & Matching

Identify the perfect mix of macro, mid-tier, and nano KOLs aligned with your brand values and target audience.

Campaign Strategy & Creative Direction

Develop tailored briefs, content guidelines, and storytelling angles that resonate with Chinese consumers.

Contract Negotiation & Management

Start selling in China fast without a WFOE or full local license. We setup and operate your Tmall Global cross-border store, handle importcompliance, and drive traffic from day one.

Content Production Oversight

Guide KOLs on scripting, shooting, and editing to maintain brand consistency and high quality.

Performance Tracking & ROI Measurement

Monitor reach, engagement, conversions, GMV attribution, and sentiment — with detailed reporting.

Omni-Platform KOL Amplification

Run coordinated campaigns across Douyin, Xiaohongshu, Weibo, WeChat, and Bilibili for maximum impact.

KOL Sponsored Posts

Create content with your KOL and have them share it on theirplatform. Sponsored posts can appear as banner ads, video content,or product reviews.
On Xiaohongshu, for example, a KOL can create a detailed review orshopping note. On Douyin, they can do short videos or live-streamsshowcasing your product. This is usually more cost-effective thanbig-star endorsements and allows you to work with multiple KOLs forbroader reach.

Give Away & Contest

Giveaway campaigns are excellent for getting attention and letting KOL followers tryyour products themselves.
Contests create buzz around your brand. When your KOL community participates, it increases engagement, builds credibility, and adds excitement to the customer journey. This format works especially well for beauty, supplements, and lifestyle products.

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KOL Product Review

Get a KOL to create an honest review of your product or service. This can be adedicated article, a paragraph in a longer post, a short video, or a detailed shoppingnote on Xiaohongshu.
We help you choose the right KOL, platform, and format that best fits your brand and
marketing goals.

Micro-influencers & KOCs

Micro-influencers and KOCs are “public” personalities with strong influence in theirniche. Even with smaller followings, they often deliver higher authenticity andengagement than big stars.
They tend to be more affordable, allowing you to work with multiple KOLs at once.Their followers trust them deeply, making them very effective for building real relationships and driving purchases.

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Frequently Asked Questions

What is a KOL in China?

Key Opinion Leader — influencers with high trust and purchasing influence.

Yes — we handle cultural adaptation and compliance.

Awareness in days; sales lift in 1–4 weeks with strong execution.

We guarantee transparency and optimization — results depend on execution and market.

Get in touch

We are happy to hear from you and we will direct you to our marketing expert to do free market research and call

email licon   Email: info@mediumvioletred-aardvark-811397.hostingersite.com

map icon  Address: Room 014 Building 2,Xinhe Linkup Digital Fashion Industrial Park, No 1. Jiu Hua Road, Shangcheng District, Hangzhou, Zhejiang, China

phone icon  Phone: +8613020230158

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